About Me

Hi, I'm Lorraine

I was recently reunited with my old school reports, which inspired me to kick off this introduction with a quote from a primary school English teacher: “Her written work is generally good. The errors in spelling and punctuation she makes are not numerous and with more practice in checking her work, will get fewer still.”

Solid advice, sir. Several years on, during my early roles in the magazine publishing world, I was reminded of this tip by editors who encouraged me to write, then whipped out their trusty red pens to teach me how to improve. My favourite book soon became the Oxford English Dictionary.

knowing me, knowing you

Then came the midlife pivot

After 15ish years climbing the editorial ladder, it was about time for a change. The rise of all things digital opened new doors and continues to do so. When I started my business in 2018, I was a social media pro: managing accounts, hosting workshops, building a content identity. Then in 2020, well, you know what happened. A brush with burnout later, and coaching entered stage right. I studied, I practised, I transformed. Now I’m bringing my coaching skills and copy expertise together to help founders, coaches and service providers craft clear messaging and learn the art of self-trust.

Rated 5 out of 5

"Lorraine's coaching style and her marketing knowledge and experience, are to me a winning combination in helping my business move forward. "

I really look forward to my sessions with Lorraine, as I know they are the catalyst for progress. Whenever I’m stuck on something, I bring it to the session, and as if by magic, things get moving again—right then! This is of huge value to me as it helps keep momentum towards my overall goals.