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Welcome to my blog

Back in the 00s, “blog” was almost a dirty word to me as a journalist. But breaking through old patterns is one of my superpowers. Here, I’ll share articles on personal growth, brand clarity, and content strategy, alongside mindset shifts, messaging strategies, and business storytelling.

Long-haired person holding up a camera phone to take a photo of a product to create content with,

What to Post When You’re Tired of Overthinking Your Content

Do you ever find yourself staring at the blank screen, wondering if *this* caption or post will finally hit the nail on the head and say/do exactly what you want to? Or – and we’ve all been there – will anyone care enough to stop the scroll?

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7 Days of Showing Up: What I Learned from a Week of Posting

This week, I took part in a content challenge to rebuild my visibility after a quiet season in my business. I didn’t set out to go viral. I didn’t even plan the week in advance. I just wanted to show up with more intention — and see what came up along the way.

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Overcoming Self-Doubt: A Personal Journey

Self-doubt used to hold me back — quietly, constantly, and often without me realising. In this post, I share what helped me shift my mindset and how you can start moving through your own moments of uncertainty with more confidence and ease.

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Establishing a brand voice that resonates

A clearly defined brand voice builds trust, recognition and connections within your community. But how do you find the right voice for your brand or business? And, if you already have one, how can you maintain it consistently across all platforms?

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Photo by Christin Hume on Unsplash

What is messaging in marketing, and do I need it?

I’m Lorraine, a certified coach and marketing mentor. In this blog, I aim to help business owners like you define your brand voice, master your messaging and be seen, with confidence, by more of your ideal clients.

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5 Copywriting tips to try

Thank you for opening, reading and clicking the link on my March email newsletter. Your reward is this handy list

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Long-haired person holding up a camera phone to take a photo of a product to create content with,

What to Post When You’re Tired of Overthinking Your Content

Do you ever find yourself staring at the blank screen, wondering if *this* caption or post will finally hit the nail on the head and say/do exactly what you want to? Or – and we’ve all been there – will anyone care enough to stop the scroll?

Read More

7 Days of Showing Up: What I Learned from a Week of Posting

This week, I took part in a content challenge to rebuild my visibility after a quiet season in my business. I didn’t set out to go viral. I didn’t even plan the week in advance. I just wanted to show up with more intention — and see what came up along the way.

Read More

Overcoming Self-Doubt: A Personal Journey

Self-doubt used to hold me back — quietly, constantly, and often without me realising. In this post, I share what helped me shift my mindset and how you can start moving through your own moments of uncertainty with more confidence and ease.

Read More
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