You know what you want to say, but finding the words that sound like you and speak to your audience isn’t always easy. I’m Lorraine Crighton-Smith — former journalist, editor, and ICF-accredited coach — here to help you turn your ideas into content that feels clear, confident, and unmistakably yours.
How I help you find and share your authentic voice
Whether you’re refining your brand messaging, writing website copy, or shaping a full content strategy, I’ll help you build a voice and presence that feels natural, consistent, and true to you — and create content that makes people want to lean in.
Whether you have a brand voice that needs refining or you’d benefit from creating one, we can craft the foundations of your unique voice, with a custom tone of voice and magnetic messaging that’s aligned, authentic, and ready to guide all your content.
Already have an established brand voice? We’ll turn it into compelling content—from web pages to social media posts—while you get expert guidance, feedback, and support to boost your confidence, polish your messaging, and stay consistent.
I’m an ICF-accredited ACC coach, so I’ll offer coaching during my sessions. Coaching can be brilliant for helping you find a marketing approach that works for you. It’s also my favourite way of working through blocks and building sustainable future paths.
When you’re clear on what you want to say, showing up gets a whole lot easier.
"Lorraine for anyone who is looking to navigate the world of marketing and social media without selling their soul!"
Working with Lorraine has helped me get confident in my marketing approach, something I used to detest with a passion. In the current scenario where every marketing guru is trying to sell you their 5 steps to gain $$$; Lorraine stands out with her soulful approach to marketing. She does not allure you with false promises and I have definitely benefited from her coaching and calm approach. I will definitely recommend Lorraine.
Pankti Parikh Killawala, Coach for high achievers and perfectionists
I’m a former journalist, editor, and certified coach who helps founders and small business owners find clarity, confidence, and connection through their messaging. I believe your words have power, and I’m here to help you use them.
Based in London, lover of good coffee, words, and connection. Believer in the power of a strong story — and a clear message — to change everything.
